Once, web design was just used to set up personal websites that featured the creativity of their users. As the number of Internet users grew, so did the hotpot of interests and knowledge. People had an excuse for the limitations of Web 1.0, but for Web 2.0, the high competition between designs makes it an important task to keep up with the trends. Unfortunately, many were hypnotised by the trend that they forget these five basic principles that are time-tested and pay off.
Your website is a representation of the business and the brand. It is the data repository of everything your audiences or potential customers need to know. An attractive office will impress clients. Your website is your virtual office. It is important that web designers guarantee that customers will remember your brand, your services and your objectives, once they visit your website.
When the business created their logo, they wanted to make sure it represented their brand in the best way possible. The logo’s development finalises the colours and design that would represent the company. The website should also follow this consistency. Each page must also have the same quality as the last. This particular coherence is important for product or company recall for audiences.
Make It Simple
Study the business website and have someone go through it from the home page to your specific pages. Web designers might find that there are too many clicks to do to find the information they need. They may also feel a fragmentation of information as they need to proceed from one page to the next.
Simple designs exist today. One-page scrolling websites allow you to share your information just by letting audiences scroll down. One-page scrolling and other themes allow your audiences to accumulate all the information they need.
Don’t Make Users Think
If you’ve been surfing the Internet and have gone to suspicious-looking websites, you’ll find they are sprinkled with advertisements and a lack of website design. You’ll have to look around to find the link you need, and that takes time.
It is important to remember that audiences nowadays have a shorter attention span. You just have 10 seconds to convince them to read more inside your website. Make sure your landing page highlights everything your website can offer, and make sure that page is not too difficult to understand.
Keep On Testing
Web designers complacent with their coding would often design and forget about their code. It is important to keep a documentation of your website’s coding for improvement in the future.
It is also important to check for certain website vulnerabilities and weaknesses. A great many websites have fallen prey to complacency that hackers had vandalized their website. Don’t get too cocky just because you have a good website design and traffic. Test for bugs ever so often.
One rule we keep when it comes to website design is quality. It is a signature of our work discipline and an expression of ourselves. If we keep on making designs that follow the trend without taking into consideration the business brand and audience implication, it wouldn’t be too helpful. These five tips ensure quality for web designers or any project guaranteed to help for a very long time.
Website designers currently focused on business websites may have been asked to know about the feasibility of responsive designs. These designs are those that re-shape or re-configure the website effectively depending on the size of the screen. There’s a world of difference (not just pixel-wise) in terms of design elements. It takes great effort to do multiple designs, but does it really pay off?
If ever you were in need of a well-designed tie that already showcased their different categories, this website is for you. If you ever needed the best example of how the site’s responsive design had led to its re-branding and new identity because of its website’s user-friendly interface focusing on touch and click, then this website is definitely for you.
Skinnyties.com’s website focused on using images and presenting minimal clickable or touchable objects on screen. Because it became less confusing for users, the desktop website design became more powerful. The responsive design was easy to design thereafter. They’ve actually grown the to the following numbers since October 2012 according to Econsultancy.com.
- Revenue from all devices increased by 42.4%.
- The conversion rate improved by 13.6%.
- Revenue from iPhone grew by 377.6%.
- The conversion rate for iPhone increased by 71.9%.
- The site’s bounce rate fell by 23.2%.
- Visit duration increased by 44.6%.
Alakef Coffee Roasters
Coffee is the web manager and designer’s best friend. However, a coffee business’ best friend in the Internet is a well-thought out website.
Website design specialists Lounge Lizard helped make Deborah and Nessim’s 1980’s born coffee shop get more out of their investment in the Internet marketing business. According to Lounge Lizard, they wanted to help create a brand that would showcase the business’ values and objectives in a glance.
The design was to ensure audiences got a feel for the company, and that it had a stylish contour to go with. Using their Strength-Weakness-Opportunities-Threats (SWOT) approach, they used a video tour to allow customers to meet the owners of the website. Lounge Lizard also implemented Dynamic HTML for coding the website as well.
The restructured responsive design had engaged customers. Having a feel of a real coffee shop whether accessed via phone or over laptops, it helped increase conversation rates and revenues by 30%. Its bounce rate has also fallen by 30%, making it a significant change to the business.
World Famous Theme Park
The World Famous Theme Park needed a system overhaul of sorts for their ticketing service. People nowadays are doing this and restaurant reservations and airline ticket buying on their smartphones. They needed a responsive website to ensure their customer’s satisfaction.
Merkle aided them to create a responsive design for almost every device that helped ensure their ticket purchase flow. With some server-side optimisation, they had also increased their website’s performance.
According to Merkle, the figures went higher.
- 82% increase in mobile conversion rates post responsive site launch
- Decrease 30-50% of page weight from existing web content
It’s undeniable that responsive design could do so many things for your business. One thing responsive designs avoid is confusion. Viewing a desktop-oriented website on a mobile phone browser could come as a shocking smear of objects for audiences. A mobile-optimised website is capable of delivering all the information, or slowly helping audiences digest information, making it a unique experience that guarantees a good profit.
Google based their new Android Lollipop OS design with their new design method and principles. They call it Material Design.
What Is It?
According to Google, Material Design makes use of the classic principles of good design intertwined with the power of today’s technology. It makes use of three principles:
According to Google, a Material Metaphor is a unifying theory of a rationalized space and a system of motion. They said that a design’s surface and edges hold visual cues rooted in reality. In short, this is a sort of a new semantic design language. However, because the digital material can be manipulated, they create many possibilities to transmit signals that could be appeasing to the audience.
Bold, Graphic Intentional
Material design focuses on emphasizing more on the user’s actions using a set of foundational design elements involved in print based design. While typography, grids, colours and other design elements are beautiful to look at, they also have a hierarchy similar to forming an understandable sentence. The bottom line is that grids and colours are just words, and material design is its sentence structure.
Motion Provides Meaning
With an emphasis on user’s actions in a single environment, it helps for a continuous experience, which is helpful for information dissemination. According to Google, user actions and gestures are meaningful because they serve to focus attention. Think of this as a writer having a block and keeps on writing jumbled words. With an unbroken transition in their thoughts, they create a new idea. This is the same experience with material design.
In all cases, Google’s new synthetic design language is similar to that of interior design. There should be rhythm, object hierarchy and symmetry in any form of design. Except, Google is using semiotics and mnemonics developed through combining design with continuous and unbroken transition and concentration with users.
The increasing number of smartphone and tablet users will definitely find material design useful because of its seamless transitions. In web design, this makes it convenient for users to access all the information without having to click or touch objects to take them to different places.
How It Helps In Website Design
Anybody has had designer’s block. During this time, you want to take your mind off your design problem and create something new first. After that, you discover a solution. You discover a solution because you had a continuous motion of work that allowed you to exercise other parts of your brain.
When it comes to motion, users will find it enjoyable to navigate through your website. When interfacing becomes secondary, every moment becomes memorable. Their attention is fully locked on the information, and they remember your website’s innovative design.
Material Design helps achieve that. By maintaining a new set of principles and a structure similar to a sentence based on observing website designs in the past and present, Google has achieved a new milestone and a new challenge for web designers.
Website design is more than just putting information on your website and leaving it there for audiences to see. The increasing number of mobile Internet users will want to make businesses with desktop-oriented websites to cope quickly. Material design is one quick and easy way to fix this problem. We therefore recommend it to anybody who intends to learn it.